Sonido De La Frontera is the combination of Soundsystem culture, hip hop production aesthetic, and the sounds of Latin America's most prolific dance music: Cumbia. The result is a bass oriented, dance driven music with a sound unique to the border between San Diego, California and Tijuana, Mexico. This trio is made up of Karlos Paez, Mr. Henshaw, and DJ Unite. Karlos Paez is an energetic frontman, also known for his role as vocalist for San Diego's premiere Latin Music project, The B-Side Players. With his unique vocal styling and ability to deliver a magnetic performance, Karlos produces lyrics that seduce a dancer to cut loose, while inducing the spirit of both culture and rebellion. Mr. Henshaw is the producer for First Power Crew, and has produced many break records directed towards the avid turntablist. His sound is dark and heavy, with an emphasis on big drums and bass, as evident in his current projects Planet B and Satanic Planet. DJ Unite is a veteran DJ for Tribe of Kings Soundsystem as well as First Power Crew, who cut his teeth on dancefloors nationwide. Unite is well versed in keeping dances energetic, with a musical arsenal that spans for many genres. Sonido De La Frontera is a mixture of all the different sounds and culture found in the southernmost part of California, San Diego. It is cumbia music with a production approach similar to hip hop and electronic music.
The Sound System is at the heart of many genres of modern music. People gather to hear their favorite music over massive speakers, and dance for hours on end. At the center of these events is the DJ, raising the energy of their crowd by selecting the right tune at the right time. In Mexico, these DJs are hailed as Sonideros. Sonido de la Frontera’s lead single “Somos Sonideros," from their forthcoming albumSonidero Guerrillero, is an anthem which has an unquestionable message: “Somos Sonideros, de la Frontera”. Lead Vocalist Karlos Paez delivers both inspiration and intention, which is thoughtfully delivered over an infectious Cumbia rhythm. The song is drenched in Sonido de la Frontera’s signature sound, which combines the many influential sounds found in their hometown of San Diego, California.
TRACK LISTING: 01. Cumbia De La Frontera 02. Culebra 03. Si Quieres Mas (Ft El Chevy) 04. Sonidero Guerrillero 05. Cumbia Pacífica Del Mar 06. La Lucha Continua 07. Somos Sonideros 08. Soñando 09. Galaxia 10. Libre Como El Viento 11. El Callo De Jose 12. Zopilote 13. Prisionero Yo No Soy